Groupon is a service that utilizes collective buying in order to offer one, extremely good deal each day. These deals can include discounted gift certificates (ex: $50 for $25), products and services. The website’s popularity has exploded across the United States and Canada. Last Year Groupon posted profits of $350 Million and the service is now available in over 150 cities in over 17 countries (including the recent addition of Winnipeg).
While the benefits for customers are obvious (deeply discounted goods), Groupon has also been a hit among business owners. 97% of business owners who offer their products with Groupon say they would do it again. Groupon offers assurance (by not releasing a deal until a set amount of purchases have been made), great promotion (full time writers are on staff to write business profiles) and support for businesses that are looking for a creative form of promotion.
Great business model. Quality offerings. I’m a fan.
My Groupon Purchases:
$25 for $50 Worth of Product at The Urban Bakery.
$15 for One Hour of Five-Pin Bowling, a Large Pizza, and Shoe Rental for Up to Four
$25 for $50 Worth of Contemporary Fare and Drinks at The Velvet Glove in The Fairmont
$50 for $150 of Custom Tailoring At Indochino
$25 for $50 of Fine Dining At The Lobby On York
$20 For $40 Worth Of Products At The Body Shop
Profiles